Customer Service Awards

If you’re a customer-facing company, boosting your reputation for customer satisfaction is a great way to increase your bottom line. Research shows that customer service is the most important factor in retaining customers, and winning awards in this field adds credibility to your claims.
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Do you offer an unrivalled customer experience? Enter into the competitive spirit and gain the advantage...


What will make my business stand out to the judges?

The criteria for customer service awards varies. As a general rule, judges are looking to hear your story and see tangible business benefits of providing exceptional customer service. This doesn’t mean you need to cherry pick your highlights, the panel will want to find out about your challenges and see the changes you have made as a result of a customer-centric approach. 

Great customer experience initiatives are born out of gathering customer and employee insight and acting upon this feedback to make positive changes to your business.


How can I demonstrate customer satisfaction?

There are lots of different ways to demonstrate customer satisfaction and it's very important you back up your claims with statistics, testimonials and surveys.

Many larger companies use a Net Promoter Score to benchmark their service against competitors as this shows how likely customers are to recommend your service to a friend.


What costs are involved in entering customer service awards?

Dependent on the format of awards, entry fees can range from free up to £300 plus per application. If you make the finals it is also important to consider costs for tickets, travel and accommodation which can vary based on where the awards ceremony is hosted. Taking your team along is great way to boost morale and celebrate all your hard work.


Is there a difference between customer service and customer experience?

In recent years there has been a shift away from talking about service as brands are becoming increasingly aware that a customer’s impressions are formed through multiple touchpoints including technology, marketing, packaging and the quality of your product – not just the service they receive from your employees.

In the digital age, the online shopping experience is just as important as the physical shopping experience therefore mobile optimisation and user experience can have a big impact on a customer’s opinion of your company.

When writing award entries think of all the ways your brand touches customers and think about how you are continuously improving this experience.


Why are customer service awards so important?

According to Forrester, 72% of businesses say that improving customer experience is their top priority. And each year new data indicates that customer service and the customer experience are more important than ever.

New technologies and a proliferation in the use of social channels means customer expectations are higher than ever before. If your company is going above and beyond, gain the recognition you deserve with customer experience awards.


What are the most credible customer service awards to enter?

Here is a sample of some of the most prestigious customer service awards to enter:

To help you find credible awards within your sector, we offer a bespoke Awards Calendar service, mapping out opportunities across the year to help you plan for success.

Request our Awards Brochure here or call us for free, honest advice on 01603 219191.


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What Our Clients Say

"Manifest Software Solutions is a technical software provider and conveying what we do to a judging panel, in a language which got us shortlisted for one of our sectors most prestigious awards, was all down to Reflection PR. We couldn’t have done it without them."

Dave Carr, Manifest Software Solutions

Brands we have worked with
For more information, call us on 01603 219191
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